Privacy Policy

Last updated: June 2025

At Matchday Flags, we are committed to protecting your personal information and respecting your privacy. This policy explains how we collect, use and safeguard your data in line with the UK General Data Protection Regulation (UK GDPR).

Who We Are

Matchday Flags is a trading name of Our Agency In The North Ltd, registered in England and Wales. If you have any questions about this policy, please contact us:

What Personal Data We Collect

We may collect and process the following information:

  • Identity Data – such as your name, username or similar identifier.
  • Contact Data – including billing address, delivery address, email address and phone number.
  • Transaction Data – details about payments and orders you have placed with us.
  • Technical Data – including your IP address, browser type, time zone setting, operating system and other technology on the devices you use to access our website.
  • Profile Data – your interests, preferences, feedback and survey responses.
  • Usage Data – information about how you use our website, products and services.
  • Marketing and Communications Data – your preferences in receiving marketing from us and your communication preferences.

How We Collect Your Data

We use different methods to collect data from and about you including:

  • Direct interactions – when you fill in forms, place an order, or communicate with us by email or phone.
  • Automated technologies – as you interact with our site, we automatically collect Technical Data and Usage Data via cookies and similar technologies.
  • Third parties – for example, analytics providers and advertising networks.

How We Use Your Data

We use your personal data to:

  • Process and deliver your orders, including managing payments and delivery.
  • Provide customer support and respond to enquiries.
  • Manage our relationship with you, including notifying you about changes to our terms or policies.
  • Improve our website, products and services.
  • Measure the effectiveness of our advertising.
  • Deliver relevant website content and advertisements to you.
  • Send marketing communications where you have opted in.

Marketing and Advertising

We may use your data to show you relevant adverts and promotions on platforms such as Google Ads, Meta Ads (Facebook and Instagram), and Twitter Ads. These platforms use cookies and similar technologies to help deliver ads based on your interests. You can control your preferences or opt out through the respective platforms.

Analytics

We use Google Analytics to collect information about how visitors use our website. This helps us understand traffic and usage patterns to improve our services. Google Analytics sets cookies that collect data such as your IP address and browsing behaviour. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

Cookies

Our website uses cookies to distinguish you from other users, improve your experience, and analyse site usage. You can set your browser to refuse all or some cookies or to alert you when websites set or access cookies.

Legal Basis for Processing

We process your personal data on the following bases:

  • Performance of a contract – where we need to fulfil our obligations to you (e.g., processing orders).
  • Legitimate interests – to improve our services, operate our business, and conduct marketing (unless your rights override these interests).
  • Consent – where you have given clear consent for processing (e.g., receiving newsletters).
  • Legal obligations – where we are required to comply with laws and regulations.

How We Share Your Data

We may share your personal data with:

  • Payment processors and delivery providers to fulfil your orders.
  • Professional advisers (e.g., accountants, legal advisors).
  • Advertising and analytics partners (e.g., Google, Meta, Twitter).
  • Authorities and regulators where legally required.

We will never sell your data to third parties.

International Transfers

Some of our service providers may process your data outside the UK or European Economic Area. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal and accounting requirements.

Your Rights

Under data protection laws, you have rights including:

  • Access – the right to request copies of your personal data.
  • Rectification – the right to request correction of any inaccurate data.
  • Erasure – the right to request deletion of your data in certain circumstances.
  • Restriction – the right to request restriction of processing.
  • Data portability – the right to request transfer of your data to another service provider.
  • Objection – the right to object to processing for direct marketing or based on legitimate interests.
  • Withdraw consent – where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at [your email address]. You also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page, and where appropriate, we will notify you by email.